Conservative Wall Street Journal columnist Peggy Noonan said the national media is thoroughly biased against President Trump because news executives and producers have determined that it is more profitable to actively oppose him than attempt to cover him objectively.In an op-ed published Thursday night, Noonan, a former Reagan speechwriter, said the news and entertainment industries are all making the same gamble in the age of Trump.

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“Dislike of Mr. Trump within the mainstream media is unalterable,” she wrote. “It permeates every network, from intern to executive producer and CEO. Here is a theory on what they’re thinking: They’re thinking attempts at fairness and balance in this charged atmosphere get them nowhere. They’re attacked by both sides. And anyway they think Mr. Trump is insane. They live on ratings, which determine advertising rates. Hillary Clinton got 2.9 million more votes than Mr. Trump, so the anti-Trump audience is larger.”

The entertainment and news industries have fallen under scrutiny in recent weeks, mostly from conservatives and Republicans who have accused celebrities and reporters of being out of touch with Trump’s supporters.

Comedian Kathy Griffin apologized in late May for posing in a photo shoot with a fake severed Trump head.

That same month, CBS “Late Show” host Stephen Colbert called Trump a “cockholster” for Russian President Vladimir Putin, a comment he later said was “cruder” than it needed to be.

And just before the election in November, a reporter for the Los Angeles Times had his contract terminated after he wrote on Twitter that he would “rather see Donald Trump’s life end.”